Real estate development
Lease the building before the ribbon gets cut.
A property website is a leasing tool, not a brochure. Yours should be live before the first unit is ready, answering the questions renters, brokers and capital partners are already searching for.
Property and firm sites for multifamily, mixed-use and build-to-rent developers.
The problem
The site goes up at the wrong moment, then never moves again.
Most development websites launch when the project breaks ground — a render, a name, and a form nobody checks. By the time lease-up starts, the page still says "coming soon," the floor plans live in a PDF someone has to email, and the firm site behind it has not been touched since the last capital raise.
What it costs
Empty units are the most expensive thing you own.
A unit that sits an extra 30 days is rent you never get back — across a 200-unit lease-up, weeks of absorption is real money.
Brokers send what is easy to send. If your floor plans are in an email attachment instead of a page, you are competing on their convenience, not your product.
Capital partners search you before the meeting. A dated firm site quietly undercuts the deck you spent weeks on.
Paid leasing spend lands on a page that cannot answer "what's available, what does it cost, when can I move in" — so it converts at a fraction of what it should.
The fix
One site per asset, and a firm site that earns the meeting.
Property sites that carry live availability, real floor plans, the neighborhood detail renters actually ask about, and a tour request that reaches your leasing team in seconds. Behind them, a firm site that states the thesis, the track record and the pipeline plainly enough that an LP — or an AI assistant doing their first pass of research — can repeat it back accurately.
What a real estate development build includes
- A dedicated site per property, plus the firm site that ties them together
- Floor plans, availability and pricing as real pages — not a downloadable PDF
- Tour requests and broker inquiries routed to whoever actually answers them
- Neighborhood, transit and amenity pages that catch long-tail renter searches
- Project and firm structured data so search engines and AI assistants get the facts right
- Renders and photography handled and optimized, so the building looks like the building
Most development sites land between $2,500 and $6,000. Exact scope is agreed on the call, before any work starts.
On every build
The technical baseline, whatever your industry.
Server-rendered pages, not a JavaScript shell
Every page ships real HTML. Crawlers and AI assistants that do not run JavaScript still read the whole thing — most template builders fail this outright.
Structured data on every page
LocalBusiness, Service and FAQPage schema, so Google and AI assistants get unambiguous facts about your business instead of guessing.
AI crawlers explicitly allowed
GPTBot, ClaudeBot and PerplexityBot are welcomed in robots.txt, and an llms.txt file points them at your key pages and facts.
Answer-shaped content
Headings phrased as the questions your customers actually type, with the direct answer in the first sentence. That structure is what gets quoted back inside an AI answer.
Built for the Core Web Vitals Google grades you on
Largest Contentful Paint under 2.5s, interaction under 200ms, no layout shift. Measured before launch, not assumed.
Booking and contact that actually work
A real booking flow and a contact form that is tested end to end before you get the link — plus the tracking to see which one people use.
How it works
Four steps. You talk to the person building it.
- 01
A 20-minute call
You tell me what the business does and who you want calling. I tell you straight whether a new site is the right spend, or whether your money is better put somewhere else first.
- 02
I build it
You get a working link in days, not a mockup. Real content, your photos, your services, your pricing if you want it published.
- 03
You review, I revise
Changes go in while you watch. No ticket queue, no account manager relaying messages.
- 04
Live, and findable
Launch, submit to Google, verify the structured data, and confirm the AI crawlers can read it. Then you get the keys.
FAQ
Real Estate Development website questions
Straight answers, in the order people usually ask them.
Get started
Two ways to start. Both take about twenty minutes.
Pick a time on the calendar and we talk it through, or send a message and I will come back to you within one business day. There is no pitch deck and no pressure — if a new website is not the right spend for you right now, I will say so.
Book a call
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